One of the most important things I look at when I select a bottle of wine is the label. I'm such a sucker for wines with a great name and a vivid label. Classy wine drinker, I am not. This past week, I was looking for a bottle that I could take tailgating before a recent concert. I was looking for a wine that was 1) a screw top (save me from having to remember a wine opener) and 2) inexpensive. I ended up bringing Bear Flag's smooth red blend. The label was designed by Eduardo Bertone (take a look at his website here) and is so freaking awesome. The bottle and label are lovely and scream California. For less than $7 the wine was as advertised smooth and easy to go down. I wouldn't pick it everyday to drink, but I know I'm going to have to pick up the other blends to view the labels.
Anyone else choose wine based on the label? Isn't this label super awesome? Anyone else tried this wine, what'd you think?